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About Sydney Ito
Sydney Ito is a professional makeup artist based in Okinawa, Japan, with over a decade of full-time freelance experience in the beauty industry. Born in Surigao del Sur and raised in Davao City, her artistry is shaped by a deep appreciation for cultural diversity, individuality, and refined beauty.
Her journey began in 2007, when she first discovered makeup as a form of creative expression. What started as quiet curiosity evolved into a lifelong passion, leading her to pursue makeup artistry professionally in 2010. She trained at Maquillage Professionel School of Makeup Artistry, where she studied facial beauty, fashion, and photography makeup—developing a strong foundation rooted in precision, balance, and artistry.
In 2013, Sydney established herself as a freelance makeup artist and has since worked on over 2,000 clients, gaining extensive experience across a wide range of ethnicities, skin tones, facial structures, and eye shapes. Her expertise extends beyond bridal beauty; she offers makeup services for all occasions, including special events, photoshoots, and editorial work. While makeup remains her primary specialization, hairstyling is offered when required, depending on the look and hairstyle.
Sydney’s work is defined by an understated elegance and thoughtful approach. She believes true beauty lies not in excess, but in restraint—understanding when a look is complete and allowing the individual to remain at the center. Each face is treated as a canvas with its own story, approached with intention, respect, and care.
Her artistry allows her to explore color, texture, and transformation while remaining deeply connected to the people she works with. Inspired by different cultures and ethnicities, Sydney continues to refine her craft through experience rather than trends, focusing on enhancing natural beauty and cultivating confidence.
To Sydney, makeup is more than a service—it is a moment of connection, trust, and empowerment. Every brushstroke reflects years of dedication, growth, and gratitude. She is honored to do what she loves while helping others feel their most confident, seen, and beautiful selves.
Understanding creativity means allowing yourself to make mistakes—and knowing which ones to keep. Sydney continues to evolve with intention, guided by artistry, heart, and purpose.
Thank you for the continued trust and support.
welcome to my website

ART OF BEAUTY

Vision & Art
Practice makes progress, i love learning new technique and being inspired in every aspect of life, art is life, art allows us to discover and preserves
the delighted mind .
Perfection isn’t about adding more it’s about knowing when it’s just enough. I strive for that balance in every face I touch.
Sydney Ito

SERVICES

MAKEUP CLASS

CREATIVE & EVENTS

BRIDAL



PORTFOLIO
PUBLISHED


Services
soft makeup - $70 - $75
soft glam / full glam $85—$95
Dramatic / Glamour makeup - $85-$120
Special effects ( SFX Makeup ) - $95—$150
Halloween makeup /
Fantasy Makeup - $80 - $150
Outcalls
any events
MAKEUP ONLY
1 person - $180 - $250
HAIR & MAKEUP $220 - $350
Groups - $85 - $120 each person
Outcall rate photosession - $200 - $350
Bridal Makeup - $120 - $180
Bridal attentdants makeup -$65 - $75
Bridal Package - ( email for a quote )
Trial Makeup - $75 - $85
101 full personal beauty makeup lesson - 3 to 4 hours
$180
101 ( soft makeup )
Personal beauty makeup lesson - 2 hours
$120
Eyemakeup lesson depending on the eyemakeup look - starts $50 up to $100
(please contact for quote w/ the specific eyemakeup look you want to take a lesson )
group lesson is available
2 to 5 persons
group classes
with a model for demo depending on the event .
posters and flyers will be update .
MakeupARTIST Course class is available
Email for details

SCROLL DOWN FOR MORE DETAILS
please contact for package rates and more informations .
discounts is available for packages .
Travel fee are additional for outcalls
$40- $60 depending on the location
early morning fee
6am or earlier outcalls time - $40
all appointments before and after business hours : extra fee charge - $20 - $40
Deposits is required for bridal events and any special occasions .
deposits are not refundable or
cancellations fee may apply
for Bridal and outcall clients
i require contract , please feel free to contact me with any questions or concerns you may have.
Common clients questions :
* Is it necessary for me to do a trial ?
if you want to make sure and have questions to the artist .
but its up to you whether you feel it is necessary or not.
* Is it necessary for me to have a pictures of what we want ?
Yes ! having pictures of the makeup and hairstyle that the client want is great to have as a reference .
if your not sure , i'll be happy to make a suggestions .
please keep in mind that everyone's eye and face shape , including the hair is different .
the picture will help me to know the style you're going for.
* Should my hair be wet or dry ?
Please come with your hair completely dry .
* How long does each session take?
In General , It Takes 30 minutes up to 1 hour for the makeup depending of the makeup look.
30 to 50 minutes for hairstyling , time willl be depending of the hair and hairstyle.
* What forms of payment do you accept :
cash , bank deposit and paypal only please
deposit is require for special occasions and multiple days booking .
paypal payments and bank deposits contact before booking.
business hours 9am - 5pm
TERMS & POLICIES
Terms and Policies For all new appointments a retainer fee is required. The retainer fee is to certify you’re serious about your appointment, it does not go towards the price of your appointment. Full amount payment on the day of your appointment . I accept Cash ¥/$ , or Paypal Note : A additional $8 fee for all PayPal payments For Retainer fee ( meet up or PayPal ) For other payment conditions please message me . A notice of follow up will be sent to you . And It is required to have your appointment follow-up as well . Due to limited spots , and Cancellations last minute Please do understand the terms and policy I understand that things come up, but when you forget to cancel your appointment without giving notice ahead of time . I miss the opportunity to fill that appointment time, and clients on my waiting list miss the opportunity to receive services. A 1hour or less than 12 hours cancellations is not acceptable i request that you cancel at least 48 to 24 hours prior the appointment. This gives me the opportunity to fill the appointment. Please do message me here or send me a txt. If you have to cancel your appointment . i offer you a credit to your account , That you can use towards any future appointments . And also you will receive a credit to reschedule at a later date. Credit must be used within 90 days. Cancellations made 7 days or more in advance of the appointment date, will receive a 100% full refund. No exceptions. Time was blocked especially for you and cannot be replaced. An additional deposit will be required to make a new appointment. If 2 appointments are missed or cancelled, payment in full for services scheduled will be due prior to the scheduled date. I understand in life unforeseen circumstances do arise. If you have an emergency all the above may be waived based on a case by case scenario. Proof of the emergency must be provided. Photoshoot session , I understand that there will be a situation that you have to cancel due to the weather conditions , please be advised that you need to follow up within no less than 12 hours before the appointment . Do not be late. Please allow plenty of time for traffic and other unforeseeable circumstances. To avoid unfair delays to other clients, if you are more than 15 minutes late, it may be necessary to reschedule. If there are no other clients scheduled after you i may still keep your appointment or possibly schedule you later in the day. However, if it is a fully booked day and it isn’t possible to schedule you same day, you will have to pay an additional retainer fee to reschedule. Also, I do set extra time in between clients to cover any possible reason a clients procedure may run late. Unfortunately, there have been times a appointments will go longer than expected. I will advise you of such circumstances as soon as possible. In this cases i ask for your patience and understanding as it may be you who is in this situation. I will do my best to accommodate your needs. To avoid miscommunications and this type of situations I ask you to please be specific on the types of makeup and hair you would like. And message me when you can , to discuss it for consultation. A Cancellation fee ( retainer fee ) of the reserved service amount will apply if you do not cancel your appointment at least 12 hours prior to your appointment or fail to cancel at all i.e. "No Show".
Sincerely Sydney Ito


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